SALON LUITPOLD | Radikal Besser. Wie wir unseren Zukunftsgeist entfachen | Mit Frederik G. Pferdt

In the organizer's words:

An evening with Google's first head of innovation Frederik G. Pferdt

"Anyone who wants to prepare for turbulent times must read this book." Oliver Bierhoff, former professional footballer and European champion

Get out of the downward spiral! Dr. Frederik G. Pferdt, Google's first head of innovation, is convinced that we need not be afraid of what the future holds. In his book, the "creative pope" (SZ) shows us what it takes to overcome our fear of the unknown and actively shape our own future. A must-read for all those who want to take the plunge and confidently create a better future. Radically courageous, creative and optimistic. We need to reawaken the spirit of the future - also in order to make the best of the present.

In conversation with Peter Felixberger, Program Director of Murmann Publishers, he shows us in concrete terms how we can get back into design mode in times of fear of decline, pessimism and uncertainty. With authentic stories from Silicon Valley and around the world, practical exercises and exciting examples from the world of innovation that show how we can all act proactively instead of just reactively.

Dr. Frederik G. Pferdt is a future thought leader and one of the ten most influential Germans in Silicon Valley. As the first Chief Innovation Evangelist at Google, he has significantly shaped the culture of innovation. He teaches at Stanford University and inspires people around the world to shape a better future. The "creative pope" (SZ) has trained hundreds of thousands of people in organizations such as the United Nations, the German Football Association and NASA. Born on Lake Constance, he lives with his family in Santa Cruz, California, close to nature. Süddeutsche Zeitung, brand.eins, Focus, Handelsblatt and manager magazin, among others, have reported on his work.