In cooperation with behr Einrichtung Stuttgart and iba'27
Rents are rising all the time. Normal earners can no longer find affordable housing in the centers of major German cities. The dream of owning your own four walls is fizzling out, divorces can't be consummated spatially, families can't even be started, students are forced to stay in Hotel Mama and more and more commuters are clogging up the streets. Anyone looking for accommodation must be prepared to bow to the landlords' demands to the point of self-denial.
At the same time, investors are increasing their profits by raising rents through luxury renovations or minimizing maintenance. In a situation where demand far outstrips supply, it is easy to imagine the situation on the overpriced housing market: Millions of people are now living in diffuse fear for their homes.
"LessHome" is a new startup that has won the tender from the Federal Ministry of Housing. In view of the housing shortage, politicians finally had to react. Housing as an existential resource must now be preserved in the long term; waste and abuse must be combated. "LessHome instead of homeless!"
This is the new motto.
But what is it like to live in a LessHome and how can the ideal tenant be found? The startup's young entrepreneurs also offer the ideal solution for this: the networking of landlords, tenants and furniture stores as a new type of brokerage exchange. Furniture stores offer their showrooms as model apartments to give aspiring tenants the opportunity to live there for a short period of time for a small fee and thus present themselves to landlords as highly qualified LessHomies.
Today, the Ministry of Home Affairs is inviting an illustrious audience of experts to the furniture store for the big LessHome launch event. They are all watching how the applicants have furnished their homes with their few belongings in the showroom and how they live the new time and space model. Flexibility, discipline, inventiveness and a willingness to make sacrifices are just some of the virtues that LessHome demands. After all, every landlord should find a suitable LessHomie - and every LessHomie should find a buyer.
Price information:
reduced: € 16,00 / normal: € 29,50