ECOVER indoor flea market in Hamburg on March 15: influencers and local brands open their closets
Wash, Shop & Go: The detergent and cleaning agent manufacturer Ecover, which aims to have as little impact on the environment as possible, is hosting an indoor fashion flea market at the kju.studio in Hamburg-Bahrenfeld for the first time on March 15. How does Germany actually do its laundry? At the ECOVER stand, guests will not only learn about the company's products and mission, but will also gain exciting insights into the washing routines of German households and take home practical tips for more resource- and textile-friendly washing habits.
At the stands of well-known Instagram celebrities such as Laura Noltemeyer, Vreni Frost, Lovis Messerschmidt and Sabrinaxfavs, visitors can browse for cool pre-loved pieces and engage in direct exchange. Very special treasures can be discovered at the stands of the students of the Academy of Fashion and Design Hamburg or the social business Bridge & Tunnel, which stands for sustainable, locally produced individual pieces made from post-consumer and pre-consumer waste. Stylish pieces from the modern fashion world can also be shopped for at the stand of the living and lifestyle magazine COUCH.
If your newly purchased jeans are still a little too long or you want to spice up your new shirt, you can do so at the upcycling station of the St. Pauli sewing school and try your hand at the sewing machine. The closet experts from The Sustainable Stylist, who know exactly how to combine individual style with more environmentally conscious choices, will be on hand to offer advice - whether on shopping or combining.
The Hamburg DJ duo Crew Ombrelle will provide the background music. With a food truck, a barista station and other snack and drink offerings, the physical well-being is also taken care of.
This content has been machine translated.