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In the organizer's words:
Fulfilling your wishes without even having to leave the house? Mail order has been making this possible for around 150 years. After the first companies were able to establish themselves in the late 19th and early 20th century with the mail order business for all kinds of goods - from everyday to specialty items - the industry began to flourish again after the Second World War: On August 17, 1949, Werner Otto founded "Werner Otto Versandhandel" and launched OTTO-Versand in September 1950, with a 14-page catalog printed in a print run of 300 copies. In March 1950 Neckermann had already started mail order catalogs again.
Today, the mail order business has reached a whole new dimension, mainly due to digitalization: in 2022, sales in the German mail order business alone amounted to 75.4 billion euros.
In the exhibition, visitors will experience the mail order phenomenon as a complex network of players with different roles and perspectives: they offer products, fill the shopping cart, deliver and receive parcels. This creates a multi-layered network of relationships that is characterized by communication and movement between the individual participants. The exhibition aims to show the processes behind the scenes, illustrate the value and amount of work involved and place the mail order business in the context of our modern (consumer) society.
The exhibition, which is supported by OTTO on the occasion of the company's 75th anniversary, is accompanied by extensive educational and mediation offers, changing events and a magazine.
This content has been machine translated.Location
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